The provision of reliable and efficient Internet sales channels for e-commerce enables the extension of the multi-channel strategy into an integrated management tool that guarantees a continuous, fluid and flexible experience whatever the customers’ expectations or their means of interaction with the brand, and encourages them to remain in the brand’s universe.

The customer journey thus takes into account, in addition to ease of use, the customer experience on cell phones, intelligent virtual assistants, purchase prediction algorithms, the security of personal data and transactions and payment methods, the availability of new online services and personalized services.

For manufacturers, this translates into the need to better control their dependency on their upstream and downstream supply chain by developing B2B and B2C Internet services capable of adapting to new hazards and trends (short circuits, eco-efficiency, delivery constraints, etc.).